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Architectural and Design Business Growth Strategies

Achieving both success and financial prosperity in the architecture and design sector requires a tailored approach, as a universal blueprint simply doesn't exist. This month, AD PRO’s “Grow Your Business Month” focuses on the intricate world of operations, exploring how to construct robust teams and implement management frameworks that foster innovation rather than disarray. The event will feature a conversation with Senior Editor Mel Studach and distinguished professionals: architect Bryan Young, alongside interior designers Corey Damen Jenkins and Cheryl Eisen. They will share their experiences in expanding their respective practices and delve into the evolving dynamics of team structures, especially in light of advancements in artificial intelligence.

The discussion also introduces the esteemed panelists who will contribute their expertise. Bryan Young, the visionary principal behind Brooklyn's AD100 studio, Young Projects, is celebrated for his unique, detail-oriented style in residential architecture and interior design. His firm's work, which blends meticulous craftsmanship with innovative materials and spatial experimentation, has garnered significant acclaim. Cheryl Eisen, the driving force behind Eisen Design House and Interior Marketing Group (IMG), has revolutionized high-end home staging. Since 2007, her integrated practice has facilitated billions in residential property sales, leading to the establishment of her eponymous design studio in 2024. Corey Damen Jenkins, founder and CEO of Corey Damen Jenkins & Associates, is an AD100 interior designer renowned for his vibrant and sophisticated interiors that marry classical aesthetics with modern flair. Based in New York, his global design portfolio and bestselling book, “Design Remix,” underscore his significant influence in the field.

These experts collectively demonstrate that strategic operational excellence, embracing innovation, and a keen understanding of market demands are crucial for thriving in the competitive architectural and design landscape. Their journeys highlight the importance of adaptability and forward-thinking leadership in fostering a creative and profitable enterprise.

The Seminary: A Historic Vermont Building Transformed into a Unique Hospitality Destination

In the picturesque region of Old Bennington, Vermont, an establishment with a rich past, initially erected as a seminary in 1829, has been given a new lease on life. This stately Colonial-style structure transitioned through roles as a country club and faculty housing before serving as a private family residence for six decades. Its multifaceted history captivated architect Rafe Churchill, who, alongside co-founder Casey Sunderland, has reimagined it as a charming pastoral retreat under their new hospitality and preservation endeavor, Place in Mind.

The Seminary represents a visionary approach to heritage conservation, offering a unique lodging experience that diverges from traditional hospitality models. Churchill’s motivation stemmed from a desire to contribute to his alma mater, Bennington College, and to provide a distinctive venue for its community. Facing a career crossroads, he decided to leverage his extensive experience in restoring historic properties to create an accessible space for a broader audience. This initiative underscores a commitment to architectural integrity, ensuring that while the building's functionalities are updated, its historical essence remains untouched and celebrated.

A Historic Renaissance: The Seminary's Transformation

The Seminary, an establishment built in 1829 in Old Bennington, Vermont, has undergone a meticulous transformation from a former seminary, country club, and private residence into a distinctive hospitality destination. Architect Rafe Churchill, in partnership with Casey Sunderland, launched this ambitious project as part of their Place in Mind venture. Their goal was to create a lodging experience that feels both sophisticated and intimately familiar, described by Churchill as akin to visiting an "eccentric aunt's home." The project emphasizes historical preservation and thoughtful redesign, aiming to inspire and enrich the lives of its guests while respecting the building's deep-rooted heritage.

This unique guesthouse, softly launched in late May, meticulously revitalizes the Colonial-style edifice. The restoration process involved converting the original five bedrooms into elegant suites, ingeniously carving out cozy bathrooms from existing oversized closets. A standout feature is the attic's transformation into a sixth, showstopping suite, crowned by a re-created bell tower based on archival images, a task that involved local Bennington College students. Throughout the building, floorboards have been expertly refinished, millwork repaired, and hidden architectural details brought back to life. This careful approach to renovation, as Churchill articulates, focuses on enhancing the house without overtly altering its historical character, a sentiment echoed by Sunderland, who notes that "leaving no mark is just as much work as leaving a big mark." The project also showcases a symbiotic relationship with its future neighbor, The Walloomsac, a former 1771 inn, from which salvaged elements like sinks have been repurposed, and existing design motifs reproduced, ensuring a cohesive aesthetic across both properties.

Visionary Design and Future Endeavors

The design philosophy behind The Seminary is both deeply personal and a subtle commentary on contemporary trends. Churchill and his team, including hospitality partner Terry Sanford and brand director Conor Brady, curated every aspect of the interior, with Churchill's wife, Heide Hendricks, selecting vintage furnishings. Noteworthy collaborators like AD100 talent Grace Fuller, who is overseeing the gardens, and fashion designer Alex Casertano, developing uniforms and a capsule clothing line, further enrich the project's unique character. This collaborative effort has been instrumental in shaping an environment that fosters creativity and reflection, embodying the transformative experience Churchill envisions for his guests.

Churchill expresses concern over the impact of digital platforms like Instagram and AI on design, arguing that they often lead to superficial aesthetics that disregard historical context. Place in Mind seeks to counteract this by offering an authentic, idiosyncratic experience rooted in architectural history, challenging conventional hotel business models that prioritize occupancy over individuality. The team's future plans include expanding their preservation efforts to other historic properties across New England and beyond, driven by a passion for rescuing and celebrating neglected architecture. This commitment to historical integrity and thoughtful design ensures that Churchill, who once considered retirement, remains actively engaged in a mission to preserve and re-envision America's architectural heritage, promising a future of continued innovation and dedication.

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A Parisian Apartment Transformed into a 'Happy Gothic' Sanctuary

In the heart of Paris, an 18th-century dwelling in the Marais district has been dramatically reimagined by architect Clément Lesnoff-Rocard. Moving beyond superficial modern updates, he meticulously stripped away layers of time, revealing the apartment's intrinsic historical character. The transformation unveils a vibrant "happy Gothic" sanctuary, where ancient architectural elegance intertwines with contemporary artistic expression, providing an inspiring home for a dynamic family of six. The design philosophy centers on maximizing natural light, introducing softened, curved walls, and harmonizing the internal layout with the building's original 18th-century structure.

This innovative renovation embraces both the grandeur of historical elements, such as a restored ceiling fresco, and the practicality of modern living. Spaces flow effortlessly from communal areas to private retreats, creating an environment that supports a rich tapestry of family life, art appreciation, and everyday comfort. The residence, a testament to thoughtful restoration and forward-thinking design, achieves a unique balance between past and present, crafting a truly extraordinary Parisian home.

Reclaiming Historical Integrity

Architect Clément Lesnoff-Rocard undertook the ambitious task of restoring an 18th-century apartment in Paris's historic Marais district, aiming to peel back centuries of alterations and rediscover the property's authentic character. Built around 1775 during the reign of Louis XVI, this 1,722-square-foot residence, originally part of the experimental Aubert building, had been subject to numerous renovations that had, in the architect's view, stripped it of its soul. Lesnoff-Rocard's approach was to remove all non-original, modern additions, revealing the clear proportions and inherent dynamics of the space. This meticulous process brought to light the underlying Parisian limestone, enhanced natural illumination, and reintroduced rounded architectural elements.

The restoration also focused on re-establishing the apartment's original 18th-century flow, with public areas like the living room and kitchen situated at one end and private quarters, including the master bedroom, at the other. A circular courtyard at the building's rear served as a guiding principle for the renewed layout, ensuring a harmonious connection to the structure's origins. This thoughtful reclamation of historical integrity has transformed the apartment into a luminous and architecturally significant space, ready to host a modern family's life while honoring its deep roots.

Modern Living with Gothic Flair

The reimagined Parisian apartment, dubbed "happy Gothic" by architect Clément Lesnoff-Rocard, skillfully blends the historical grandeur of its 18th-century origins with the vibrant, art-filled lifestyle of its current fashion-industry inhabitants. Far from resembling a sterile gallery, the interior exudes playful exuberance, largely due to a thoughtfully curated art collection that includes direct and engaging works by artists like Aloïse Corbaz and Thornton Dial. These pieces, along with custom cloud paintings by Mimi Gross in the kitchen, are highlighted by bleached walls and floors, creating an environment that is both sophisticated and inviting. The clients' appreciation for humor, craftsmanship, and the sublime is evident throughout the home, from Antoni Gaudí's heart-motif chair to the personalized kitchen reliefs depicting their cultural heritage.

Beyond aesthetics, the apartment integrates invisible yet precise technical innovations, such as underfloor heating and a climate-friendly ventilation system featuring ceiling fans instead of conventional air conditioning. A minimalist material palette, including stainless steel in the kitchen and Carrara marble in the bathrooms, provides a sleek backdrop for colorful accents like Marcel Wanders' red fixtures. The master suite, a serene sanctuary, features creamy textiles and a four-poster bed, further distinguished by a meticulously restored historic ceiling fresco depicting angels. This blend of historical authenticity, artistic expression, and modern comfort creates a truly unique and joyful living space.

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