Benjamin Moore Unveils Webster Green as its 2027 Color of the Year






Benjamin Moore has selected Webster Green as its 2027 Color of the Year, a choice that underscores a broader shift in design preferences toward lasting elegance over transient fads. This particular shade, a rich mid-tone green with subtle blue-gray nuances, is rooted in the company's established Historical Collection. The decision to highlight Webster Green reflects a conscious move away from the rapid cycle of social media-driven trends, instead embracing colors that evoke a connection with nature and a sense of grounding.
Andrea Magno, Benjamin Moore's vice president of brand, color, and integrated marketing, emphasizes that Webster Green perfectly marries heritage with contemporary sensibilities, offering a 'timelessness' that remains relevant. This aligns with the company's research indicating that consumers are seeking stability and serenity in their personal environments, desiring to transform their homes into enduring sanctuaries. Webster Green is featured within the brand's Color Trends 2027 Palette, which includes seven other calming shades such as Shakespeare Tan, Antique Copper, Wild Aster, Durango, Townsend Harbour Brown, White Down, and Nelson Blue, all chosen for their comforting familiarity.
Interior designers Todd Nickey and Amy Kehoe of AD100 firm Nickey Kehoe endorse this selection, describing Webster Green as a subtly dramatic yet dependable hue. They suggest integrating deeper shades like Webster Green or Durango on walls, complemented by lighter ceiling colors such as Nelson Blue, or using Shakespeare Tan for casings and ceilings. This thoughtful approach to color application aims to create spaces that are both enveloping and harmonious, fostering a sense of comfort and stability within the home, reflecting a collective aspiration for balance and permanence in a fast-paced world.
Embracing a design philosophy that champions enduring beauty and tranquility can transform living spaces into havens of peace and inspiration. By choosing palettes that evoke nature and history, we cultivate environments that not only reflect personal taste but also foster a deeper sense of connection and well-being, promoting a lifestyle grounded in thoughtful choices and lasting values.