Leonardo Garza's "Matter / Memory" Transforms BYREDO Fragrances into a Multisensory Experience in Mexico















In a groundbreaking exhibition, Mexican creative force Leonardo Garza has unveiled "Matter / Memory," an interactive installation that transcends traditional olfactory engagement, offering a profound exploration of fragrance through physical interaction and sensory immersion. Commissioned for BYREDO's official debut in Mexico, this innovative work reinterprets five of the brand's iconic scents as tangible memories, inviting participants on a journey of discovery that blends touch, sound, and sight.
Garza's vision for "Matter / Memory" moves beyond conventional visual interpretations of aroma, instead focusing on the inherent connection between scent and personal recollection. Each of BYREDO's distinctive fragrances is treated as a unique memory, translated into a structured spatial experience using raw, tactile materials and evocative soundscapes. The installation is composed of five distinct curved sections, each concealing a carefully chosen material composition beneath a transparent surface. Thousands of polished stainless steel spheres form a dynamic, movable curtain across these segments. Visitors are encouraged to physically engage with the artwork, gently shifting these spheres to gradually reveal the hidden textures and elements below. This interaction not only uncovers the material essence of each fragrance but also generates a subtle, resonating metallic sound, adding an additional auditory layer to the multisensory encounter. Through this gradual unveiling and sonic feedback, "Matter / Memory" fosters an intimate dialogue between the observer and the art piece, emphasizing the interplay between what is hidden and what is brought to light.
Within the installation, each curved fragment is thoughtfully dedicated to representing a specific BYREDO fragrance through its chosen material. For example, the earthy essence of Gypsy Water is evoked by charcoal and ash, suggesting a grounding, nomadic spirit. Rose of No Man’s Land finds its expression in fractured glass, symbolizing delicate strength and resilience. Mojave Ghost is brought to life through mineral dust, reflecting the arid beauty and ethereal quality of the desert. Bal d’Afrique is embodied by rich red ochre earth, conjuring images of vibrant landscapes and ancient traditions. Finally, Blanche is represented by soft, folded white textile, signifying purity and simplicity. A delicate mist of fog envelops the entire installation, creating an atmospheric, dreamlike environment where light, reflection, and material coalesce and continuously evolve, further deepening the immersive experience. This project underscores Garza's enduring fascination with the confluence of art and design, as he consistently seeks new modes of expression across various creative disciplines, from objects and furniture to large-scale spatial installations.
Ultimately, "Matter / Memory" challenges perceptions of how scent can be experienced and understood. By transforming ephemeral fragrances into a concrete, interactive environment, Garza creates a lasting impression that engages multiple senses. The installation not only celebrates BYREDO's aromatic heritage but also serves as a testament to the power of design to translate intangible concepts into compelling, shared human experiences, pushing the boundaries of sensory art and interaction.