McGee & Co. Unveils Flagship Store in Salt Lake City, A New Chapter in Retail Experience













The renowned design duo, Shea and Syd McGee, are expanding their flourishing lifestyle empire with the grand opening of the McGee & Co. flagship store in Salt Lake City. This new venture, dubbed 'McGee 3.0' by Shea, transitions their predominantly online furniture business into a physical retail experience. The thoughtfully curated 7,500-square-foot space, a former Hard Rock Cafe that underwent an extensive two-year renovation, is meticulously designed to immerse visitors in the distinctive aesthetic of a Studio McGee home, offering a unique blend of showroom and retail. Set to officially launch on September 25, the store aims to provide an intimate atmosphere where customers can explore a wide range of home furnishings, accessories, and hand-picked vintage items, reflecting the brand's commitment to making accessible design principles tangible.
McGee & Co. Opens Doors to Immersive Retail Experience in Salt Lake City
Salt Lake City, [Date of Publication] – Anticipation is building in Salt Lake City as Shea McGee prepares for the soft launch of her McGee & Co. retail flagship, a pivotal moment in the evolution of her globally recognized design and lifestyle brand. Just days before its official grand opening on September 25, the store floor exudes a serene perfection, with every detail meticulously arranged. Dining tables are elegantly set with delicate white anemones, shelves are artfully stocked, pillows are impeccably fluffed, and throws are draped with a hint of effortless charm. Candles and carefully stacked matchboxes are nestled under glass cloches, creating inviting vignettes.
The store, located in the vibrant Trolley Square district, which also houses a Kohler showroom—a key licensing partner for Studio McGee—has been transformed from its previous lives as a comedy club and a Hard Rock Cafe. Shea McGee, known for her sharp eye and ability to see potential in overlooked spaces, recognized the building’s structural integrity, including its impressive high ceilings and large windows that were previously obscured. The two-year renovation project has culminated in a space that beautifully embodies the gentle, transitional style synonymous with the McGee brand.
As Shea navigates the shop floor, a camera crew documents her every interaction, capturing moments as she guides store associates through styling nuances and product details, ensuring everything is polished for the upcoming launch. Her dedication to showcasing beloved, even if not top-selling, items highlights her belief in their inherent quality. Meanwhile, her husband and business partner, Syd McGee, remains composed amidst the filming, a testament to their decade-long journey in the public eye, which began with Shea's candid home renovation posts on Instagram. Their journey has since expanded to include a Netflix series, three books, and a massive social media following, solidifying their status as influential figures in the home design world.
The flagship store, a 7,500-square-foot sanctuary, is designed to feel less like a traditional retail space and more like stepping directly into a Studio McGee home. It features various styled zones, including an entryway, multiple dining, living, and bedrooms, and even a garden shop. Beyond the in-house McGee & Co. line, customers will discover carefully selected vintage pieces and exclusive collections from brands like Match pewter and Caroline Francis candles. Syd McGee emphasizes their aim to strike a balance between the broad accessibility of a big-box store and the curated intimacy of a boutique, ensuring a comfortable and engaging shopping experience. With plans to open several more locations across the nation in the next two years, the McGees are embarking on an ambitious expansion while striving to maintain the personal touch that defines their brand.
This pioneering brick-and-mortar presence will allow the public to engage with the McGee aesthetic in a tangible, three-dimensional way, moving beyond the screens where many first discovered their work. The store’s layout, characterized by layered vignettes, invites customers to visualize how pieces might look in their own homes, fostering a deeper connection with the brand's offerings. Shea's vision extends to offering free personalized furniture recommendations through in-store design services, ensuring that even without a full Studio McGee design consultation, customers can still incorporate the distinctive 'world of Shea' into their living spaces. This new chapter is not merely about selling products; it’s about crafting an experience that resonates with their audience, further solidifying the McGee brand's legacy in the world of home design.