Microsoft and Asus Launch Xbox Ally Handheld Gaming Devices: Preorders Now Open





















Microsoft and Asus are officially opening preorders for their new portable gaming devices, the ROG Xbox Ally and ROG Xbox Ally X, setting prices at $599 and $999 in the United States. These handhelds, shipping on October 16th, aim to deliver a PC-like gaming experience in a portable form factor. While the Ally X will be exclusive to Best Buy, the Asus Shop, and Microsoft in the US, the standard Xbox Ally will have broader availability through major retailers including Amazon, Walmart, and Ant Online, in addition to Best Buy and Microsoft.
The pricing strategy for these devices positions them uniquely in the gaming market. For those accustomed to traditional console prices, the Xbox Ally might seem expensive. The base model, at $599, is $150 more than a Nintendo Switch 2 and even exceeds the launch price of a more powerful Xbox Series X by $100, despite recent price adjustments for Xbox consoles. In European and UK markets, the less powerful Ally variant is priced comparably to an Xbox Series X.
However, the value proposition shifts when considering PC gaming. These new Xbox handhelds are significant for introducing a specially adapted version of Windows. This operating system is designed to minimize desktop clutter and background processes, dedicating more memory to gaming and allowing for seamless navigation using a controller. This innovative approach seeks to provide a fluid, console-like experience on a Windows-based portable device.
The handheld gaming market has seen a trend towards increasing prices, with high-end models often rivaling the cost of gaming laptops. The $999 Xbox Ally X, with its sophisticated design and powerful specifications, compares favorably to other premium handhelds like the $999 MSI Claw 8 AI Plus and the $1,349 Lenovo Legion Go 2. The ergonomic design of the new Ally devices has received praise for their comfortable hold, particularly their distinctive \"prongs.\"
Potential buyers should note the performance differences between the two models. The $599 Xbox Ally features a new AMD Ryzen Z2 A processor, which is similar to the chip found in the Steam Deck. It includes 4 Zen 2 CPU cores and 8 RDNA 2 GPU cores, optimized for lower performance gaming with a Thermal Design Power (TDP) ranging from 6 to 20 watts. In contrast, the more expensive Ally X boasts 8 Zen 5 CPU cores and 16 RDNA 3.5 GPU cores, designed for a higher TDP of 15 to 35 watts, offering superior gaming performance.
The new Xbox Ally devices are set to launch across a wide range of countries including Australia, Canada, major European nations, and several Asian markets, with further expansion planned for Brazil, China, India, and more. Detailed reviews of both the Xbox Ally and Xbox Ally X are anticipated in the coming weeks, providing deeper insights into their performance and user experience.
The introduction of the ROG Xbox Ally and ROG Xbox Ally X by Microsoft and Asus marks a significant step in the portable gaming sector. These devices blend the versatility of PC gaming with the convenience of handheld consoles, offering a distinct option for gamers seeking high-performance portable entertainment. Their pricing reflects their advanced features and PC-centric capabilities, carving out a niche in a rapidly evolving market.