MOYO Shirt Jacket: A Fusion of Korean and East African Textile Art













The MOYO shirt jacket represents a groundbreaking collaboration in fashion, merging the historical elegance of the Korean Hanbok with the vivid, expressive patterns of East African Kitenge fabrics. This innovative garment, stemming from the partnership between social enterprise Jerrybag and designer Hyunah Kim of ili studio, embodies a 'heartfelt' connection, drawing its name from the Swahili word. It masterfully adapts the Hanbok's distinctive layered structure, artful draping, and comfortable fit into a contemporary shirt jacket, creating a dialogue between two rich textile traditions.
This unique design not only showcases the subtle geometric harmony inherent in the Hanbok but also celebrates the bold colors and dynamic motifs characteristic of Kitenge textiles. By doing so, it forges a compelling link between diverse Asian and African design philosophies. The accessible shirt jacket form acts as an inviting gateway, allowing consumers from both continents to explore and appreciate this fusion of cross-cultural artistry and style.
Cross-Cultural Design: Blending Korean Heritage with African Vibrancy
The MOYO shirt jacket, a visionary product of Jerrybag and ili studio's Hyunah Kim, brings together the sophisticated form of the Korean Hanbok and the lively aesthetics of East African Kitenge textiles. Named 'heart' in Swahili, this garment reinterprets the traditional Korean attire's multi-layered construction, elegant wrapping, and relaxed fit into a modern jacket. This blend creates a unique cross-cultural garment that is both innovative and deeply rooted in heritage, celebrating the beauty of shared human creativity.
This innovative design beautifully marries the understated, flowing lines of the Hanbok with the bright hues and intricate patterns of Kitenge fabric, establishing a compelling dialogue between two distinct fashion traditions. The familiar silhouette of a shirt jacket provides an easy entry point for wearers to experience and appreciate the fusion of these diverse cultural elements, making high fashion more accessible and promoting an understanding of global design principles.
Empowering Communities Through Sustainable Craftsmanship
The manufacturing process for the MOYO jacket is based in Kampala, Uganda, and involves a women’s cooperative trained at Jerrybag’s Sustainable Design Center. This initiative, established in 2024 through the KOICA Inclusive Business Program, is dedicated to fostering skill development and entrepreneurial spirit among local women. Designer Hyunah Kim, inspired by her experiences in Rwanda, conceptualized this project to explore shared design narratives between Korea and East Africa, thus creating a product with both cultural depth and social impact.
The jacket's journey from inception to market is completed through AFRO LOOM, a lifestyle design retail platform that operates in both Seoul and Kampala. This strategic distribution not only provides an international stage for the MOYO jacket but also supports ethical production practices and empowers women artisans in Uganda. This model exemplifies a commitment to sustainable development, cultural exchange, and economic empowerment, ensuring that each garment tells a story of collaboration and community upliftment.