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Over the past ten years, men’s hair fashion was dominated by precisely faded haircuts, sharp partings, and meticulously styled hair defying gravity. Think of the quintessential boy-band haircut from the millennial era or the carefully maintained fade favored by retired soccer stars—a look that was polished, orderly, and somewhat demanding to upkeep, sometimes even featuring subtle highlights. Hairstylist Mark Alan Esparza, based in New York, notes that for many of these years, men aspired to the appearance of David Beckham: closely shaved sides with longer hair on top.

However, modern men are moving away from such a manicured aesthetic. They are increasingly embracing a more natural, unrefined masculinity, evident in their casual attire, such as working out in jeans, and their dietary choices, like protein-rich, all-meat diets. This shift is mirrored in hair trends, which now feature styles ranging from edgy bowl cuts to wild, shaggy manes, all sharing one common element: playful, face-framing fringes. Celebrities and public figures are also adopting this more relaxed approach. New York musician The Dare has long sported a tousled, youthful mop top, a style now echoed by rising indie rockers like Jackson Walker Lewis and the duo The Hellp, who opt for even looser, wetter interpretations. Frontman Cameron Winter and drummer Max Bassin of Geese, along with actor Connor Storrie, are seen with damp, slicked-back shaggy bobs, reminiscent of Kurt Cobain's iconic look, albeit more deliberately disheveled. Even figures like podcaster Theo Von and streamer Hasan Piker have embraced longer, flowing hair, with Von's mullet featuring thick curtains of hair and Piker combing his hair straight down, letting ringlets frame his forehead. This preference for less structured, more organic hair is also evident in Hollywood, where actors like Harris Dickinson, Barry Keoghan, Joseph Quinn, and Paul Mescal have adopted styles reminiscent of the Beatles' fringes for an upcoming biopic. Even Superman's latest portrayal features a curly, natural mop, a stark contrast to previous interpretations, leading some netizens to playfully dub it 'alpaca teen gym bro hair' or the 'broccoli perm'. This shift is widespread, visible in the shaggier, lower-maintenance styles favored by younger generations and even in professional settings, where a grainier, more effortless look is becoming acceptable.

Esparza observes that clients increasingly request a “flow”—a style that is looser, more relaxed, and appears effortlessly lived-in. The goal is a look that suggests natural growth, as if little effort was expended. This is a direct contrast to the meticulously gelled hair popular in the mid-2010s, like Justin Bieber’s swoop or Ryan Gosling’s neat pompadour. Today’s preferred cuts are designed to last for months without significant maintenance, reflecting a desire to strip away artificiality. Esparza notes that his high-fashion model and indie clientele frequently seek styles inspired by Jacob Elordi’s cropped mullet from 2025, with its distinctive, softening fringes. He points out that what was once considered masculine—the perfectly sculpted, high-maintenance hair of the past—was, in fact, quite demanding. The current trend towards longer, softer hair that embraces natural curls and waves signifies a greater ease in personal style, giving the impression of minimal effort, even if some styling is still involved.

Since its inception in 2016, the brand Dôen, co-founded by sisters Margaret and Katherine Kleveland, has captivated the fashion world. The Kleveland sisters embarked on this venture to address a perceived void in the market, aiming to create clothing that resonated with a diverse female audience, bridging the gap between youthful professional attire and overly feminine styles. Their vision blossomed into a successful direct-to-consumer label, renowned for its ethereal dresses and charming floral prints, establishing itself as a prominent name in elegant, comfortable warm-weather fashion.

Dôen's journey has been marked by significant achievements, evolving from a niche brand into a widely recognized name. By 2025, Vogue Business projected the company to achieve $100 million in revenue, a testament to its widespread appeal and loyal customer base. The brand has expanded its physical presence with seven brick-and-mortar stores across the country and plans for further openings, underscoring its impressive growth. This success is fueled by a devoted community of followers who eagerly anticipate each new seasonal offering, consistently adding Dôen's signature pieces to their wardrobes.

To commemorate a decade of success, the Kleveland sisters have curated a special limited-edition collection, now available online. This celebratory release draws inspiration from Dôen's extensive archives, reinterpreting cherished designs with exquisite detailing and artisanal craftsmanship. Each piece in the collection reflects the brand's journey and its connection with its community, highlighted by the choice of longtime friend and model Alex Noiret as the muse for this milestone collection. The sisters look forward to further expanding the Dôen universe, enriching their core offerings, and establishing a global presence, all while cherishing their continued journey with their valued customers and partners.

Dôen's enduring success is a beacon of passion, creativity, and the strong connections forged within its community. The brand's journey demonstrates that by staying true to a unique vision and fostering genuine relationships, a business can not only thrive but also inspire. It's a reminder that beauty and elegance can be accessible and uplifting, enriching lives one exquisite garment at a time.