Architectural Cases

Transforming Urban Landscapes: The auruBOROS Project

The auruBOROS initiative by Plastique Fantastique represents a groundbreaking urban art project in New York City. It reimagines the ancient Ouroboros symbol as a temporary, living entity that intertwines architecture, public spaces, and shared experiences. This innovative installation, completed in 2026 and covering 300 square meters, seeks to create a dynamic environment for collective engagement and reflection within the bustling city.

Experience the Ever-Evolving City: Where Ancient Symbols Meet Modern Urbanity

The Concept: Breathing New Life into an Ancient Symbol

The core idea behind the auruBOROS project is to translate the timeless imagery of the Ouroboros—a serpent eating its own tail, symbolizing cyclicality and rebirth—into a contemporary urban artwork. This reimagining results in a temporary structure designed to move and evolve across New York City's diverse landscapes, offering a fresh perspective on urban interaction.

Connecting Architecture, Public Space, and Collective Experience Through Innovative Design

Plastique Fantastique's creation serves as a conduit that bridges traditional architectural forms with accessible public spaces. It aims to foster a shared, immersive experience for city dwellers and visitors, encouraging new ways of perceiving and interacting with their surroundings. The installation's transient nature emphasizes the dynamic and ever-changing character of urban environments.

Project Details: Unveiling the Scale and Scope of auruBOROS

Located in New York, United States, the auruBOROS installation boasts an impressive area of 300 square meters. The project was brought to fruition in 2026 by the esteemed firm Plastique Fantastique, with lead architects Yena Young and Marco Canevacci at the helm, alongside designer Lavinia Freitas and structural engineering by GEO die Luftwerker. The primary material used in its construction is Bulgari.

Osmanthus Moon: A Mid-Autumn Festival Art Installation

The "Osmanthus Moon" art installation, conceived by HCCH Studio, stands as a vibrant celebration of the traditional Chinese Mid-Autumn Festival. Located in Shanghai, this 41-square-meter pavilion, completed in 2025, brilliantly integrates deep-rooted cultural symbols with modern architectural expression. It draws particular inspiration from the revered osmanthus pattern, a fragrant emblem of autumn, and engages in a rich dialogue with the unique action paintings of a folk "Zao Hua" (stove flower) artist, a master of an intangible cultural heritage. This temporary structure transcends mere decoration, offering a profound space where tradition and innovation converge, fostering community engagement and appreciation for both ancient customs and contemporary artistic interpretation during one of China's most cherished holidays.

This innovative project is a testament to the power of public art in revitalizing cultural traditions and providing immersive experiences. The installation's design, while temporary, creates a lasting impression by intertwining natural motifs with human artistry. It not only provides a focal point for festive gatherings but also highlights the importance of preserving and reinterpreting intangible cultural heritage in a modern context. Through its thoughtful design and symbolic references, the "Osmanthus Moon" pavilion invites visitors to reflect on the beauty of nature, the richness of cultural history, and the continuous evolution of artistic expression, making it a significant contribution to Shanghai's urban landscape and cultural calendar.

Symbolic Fusion: Traditional Motifs and Contemporary Design

The "Osmanthus Moon" installation by HCCH Studio represents a thoughtful fusion of deep-seated cultural symbols and modern architectural principles, specifically created for the Mid-Autumn Festival in Shanghai. Covering an area of 41 square meters and completed in 2025, this temporary pavilion is ingeniously crafted to celebrate Chinese traditions while showcasing contemporary design. Its primary inspiration stems from the cherished osmanthus pattern, a widely recognized symbol of autumn's delicate fragrance and beauty, which is harmoniously integrated into the structure's aesthetic. This architectural piece not only serves as a visual spectacle but also fosters a dynamic connection with the action paintings of a folk "Zao Hua" (stove flower) artist, thereby bridging an intangible cultural heritage with a tangible public art form. The project's essence lies in its ability to translate the transient nature of a seasonal celebration into a meaningful and interactive cultural experience, reflecting a profound respect for heritage alongside a forward-looking artistic vision.

This architectural endeavor goes beyond conventional design by weaving together symbolic elements with a contemporary approach, creating a space that is both evocative and accessible. The osmanthus motif, deeply embedded in Chinese culture, is not merely depicted but reinterpreted through the pavilion’s form and light, offering a fresh perspective on a familiar image. Furthermore, the dialogue established with "Zao Hua" art—a traditional craft involving improvised painting—infuses the installation with a sense of spontaneity and historical depth. This interplay between the planned structure and the dynamic folk art tradition ensures that the pavilion is not just an object of admiration but a narrative of cultural continuity and innovation. The studio’s commitment to this intricate fusion allows "Osmanthus Moon" to stand as a significant cultural landmark, inviting contemplation on the interplay between old and new, and the enduring power of symbolic expression within architectural design during a revered annual celebration.

Bridging Heritage and Modernity: A Public Art Experience

HCCH Studio's "Osmanthus Moon" project serves as a compelling example of how public art can effectively bridge historical heritage with modern sensibilities, offering a unique and engaging experience during the Mid-Autumn Festival. This temporary pavilion, situated in Shanghai and completed in 2025, is a modest yet impactful 41-square-meter installation designed to honor and recontextualize traditional Chinese cultural elements. The core concept revolves around the symbolic projection of the osmanthus pattern, an iconic autumnal motif, which is then brought into a dynamic conversation with the action paintings of a "Zao Hua" artist. This creative synthesis transforms the installation into more than just a structure; it becomes a vibrant site for cultural exchange and artistic appreciation, demonstrating how ancient crafts can find new relevance and expression in contemporary public spaces. The thoughtful integration of these diverse cultural facets underscores the studio's innovative approach to design, creating a space that resonates with both local history and modern artistic discourse.

The installation's success lies in its ability to craft an immersive experience that celebrates the Mid-Autumn Festival's cultural significance while pushing the boundaries of architectural and artistic interpretation. By drawing on the intangible cultural heritage of "Zao Hua" art, HCCH Studio has imbued the pavilion with a sense of living tradition, where the improvised and expressive nature of folk painting informs the built environment. This dialogue is crucial, as it allows visitors to connect with the art on multiple levels—recognizing traditional symbols while experiencing them through a contemporary lens. The "Osmanthus Moon" acts as a temporary landmark that not only enhances the festive atmosphere but also educates and inspires, encouraging a deeper understanding of cultural continuity and the potential for artistic innovation. Through its strategic design and symbolic depth, the pavilion exemplifies a powerful approach to public art, seamlessly blending heritage with modernity to create a memorable and culturally enriching experience for all.

See More

El Eco Pavilion 2020: Cronoboros by TANAT

The El Eco Experimental Museum, established by Mathias Goeritz, champions an architectural philosophy that transcends mere utility, aiming to stir deep emotions and foster a harmonious blend of various art forms. This approach is vividly brought to life by TANAT's "Cronoboros" pavilion, a temporary installation that embodies the museum's experimental spirit.

Embrace the Emotion, Experience the Art: Cronoboros at El Eco

The Genesis of Emotional Architecture: Mathias Goeritz's Vision

In 1953, Mathias Goeritz unveiled his Manifesto of Emotional Architecture, a groundbreaking declaration that sought to liberate architectural design from the confines of purely logical and rational thought. Goeritz envisioned structures that could elicit profound sensory and emotional responses, rather than simply serving functional requirements. This manifesto laid the philosophical groundwork for a new era of architectural expression.

El Eco Museum: A Living Experiment in Design

The El Eco museum stands as a monumental testament to Goeritz's revolutionary ideas. Conceived as an architectural experiment, it deliberately eschews conventional design principles such as symmetry, structural rigidity, and prescribed functional zones. Instead, El Eco invites visitors to experience space in a fluid and intuitive manner, where each area can adapt to diverse uses, challenging traditional notions of how buildings are inhabited.

Cronoboros: A Contemporary Interpretation of Emotional Architecture

The 2020 "Cronoboros" pavilion by TANAT, a modern architectural intervention within the El Eco museum, extends Goeritz's legacy. This temporary structure is designed to be more than just a physical space; it is an immersive experience crafted to evoke deep personal sensations. By reintroducing emotion as a core element of architectural design, Cronoboros seamlessly integrates various artistic disciplines—sculpture, painting, dance, music, and poetry—into a unified, cohesive whole.

Challenging Conventional Architectural Paradigms

TANAT's pavilion deliberately departs from classical architectural standards. Its design encourages a sensory journey, prompting visitors to engage with the space on an emotional rather than purely intellectual level. This experimental approach fosters an environment where the boundaries between different art forms dissolve, creating a holistic and deeply moving experience for those who encounter it.

The Fusion of Arts: A Unified Experience

At the heart of the Cronoboros pavilion is the belief that architecture should not exist in isolation but rather as an integral part of a larger artistic tapestry. By blending visual, auditory, and spatial elements, TANAT has created a structure that resonates with the multifaceted nature of human emotion, offering a powerful reinterpretation of Goeritz's original vision for architecture as a catalyst for profound sensory engagement.

See More